Evelyn Lauder. After Estee Lauder, a household name, Evelyn Lauder (pictured with Sir Elton John and Candice Bergen), one of the two daughters-in-law, wife of the eldest son, Leonard, is the most prominent Lauder in New York social and philanthropic circles, in a solid partnership with her husband. Following in the footsteps of a powerful mother-in-law must have been a major challenge for a girl who started out adult life as a schoolteacher and spent her early married life as an attentive mother (to two boys). In The List in memoriam, it is said that Estee very much approved of her eldest son’s selection of a wife. But in the annals of in-law-dom, there is always

The Lauder family, both mother and sons – Leonard and Ronald, and their wives and now their children, have been active in New York philanthropic and civic affairs since Estee and Joseph Lauder established the family’s position in the community. As the family business thrived over the past four decades and the family wealth accumulated, they have conscientiously exploited their assets by giving back. As a result, the two sons and their wives (Jo Carole is wife of Ronald) are one of the most highly regarded leading families in New York, giving generously to the arts (both brothers have large and important art collections), culture and public institutions such as hospitals and the Library.

In 1993, Evelyn, however, took the family philanthropy one step further and created the Breast Cancer Research Fund to combat the disease that has become epidemic for American women. In the past eleven years, since the BCRF’s founding, she and her supporters have raised more than $70 million for breast cancer research. Her annual benefit gala which is held every year at the Waldorf is one of the biggest drawing fundraisers in the social season. Sir Elton John is also a committed contributor to the event (this past year, he performed with his band after dinner for more than an hour).

All this, while keeping her day job as executive vice-president of Estee Lauder. She’s one of those New York women who uses her advantages to get the most out of her days (often with formidable schedules) and to provide much to others. She and her husband entertain at private dinners frequently. They also are in attendance at many of the events on the crowded social calendar during the season. They travel, both alone as a couple, and in groups, and enjoy friendships all over the world. I’ve never seen her interact with her children, daughters-in-law and grandchildren, but there is a very strong sense of mother and nurturing about her that surely her family experiences.

Unlike a lot of women who enjoy her status and position, there is NO pretense or sense of self-entitlement about her in relationship to others – an example (too infrequently followed by her peers) is what she sets. Instead, you can still detect that young woman who started out life in one of the city’s boroughs as a schoolteacher intent on preparing her students thoroughly. You might wonder what it must have been like for that young woman to marry into a world that was dominated (and for decades) by the brilliant and highly motivated mama Estee. And from observing the daughter-in-law, as I have, you might conclude that she consciously chose a path of wisdom and rose to the occasion, and then some. It is difficult for me to eschew flattery when portraying Evelyn Lauder; she’s a game girl who sets her mark and achieves it, all the while with kindness and courtesy.
OTHERS ...

Albemarle, Rufus

Aston, Muffie Potter

Basso, Dennis

Benedict, Daniel

Capehart, Jonathan

Cominotto, Michael

Curry, Boykin

Dahl, Tessa

DeWoody, Beth Rudin

Duchin, Peter and Brooke

Duff, Patricia

Eaton, Phoebe

Fales-HIll, Susan

Fekkai, Frederic

THE FULL LIST

Irving Lazar. Inarguably the most flamboyantly famous talent agent of his time, he was born into poverty as Samuel Lazar, morphed into Irving Paul Lazar and through the wit of his occasional client Humphrey Bogart, became known as “Swifty.” He was a tiny man, remembered visually for his entire bald head and enormous black-rimmed glasses. He was a tremendous snob who prided himself on his ability to get huge commissions for his literary (or acting) clients without having seen or read their work. The clients stretched from Noel Coward and Cole Porter to Joan Collins and Madonna and Truman Capote.

In his early days, when he acquired the name Swifty, he was something of a joke amongst the set he palled around with, including Frank Sinatra and Bogart. In his later days, he acquired a beautiful and elegant wife named Mary (who read the books he made the big movie sales with) and every Oscar night gave a big party (for stars only – his definition of course) at Spago when it was located on the Sunset Strip in West Hollywood. Lazar liked stars and was unabashedly (a gentle word for his brand of chutzpah) a snob. He kept a house in Beverly Hills and an apartment in New York where he liked socializing with names — movie stars in Hollywood and celebrities and society names in New York. And royalty of course any old time they happened along.

He was reptilian in countenance, immaculate in grooming (he took a nap every afternoon and had his sheets changed everytime his body touched them; he also washed his hands after everytime he touched a doorknob that had been touched by another’s hand), his suits were bespoke. He likened his style to Cary Grant and Fred Astaire. He had an elegant inflection to his speech, belying any roots in the lower East Side of New York when it was the Jewish ghetto.

The first time I met him was at a Thanksgiving dinner in the mid 1980s in Beverly Hills at the home of David and Gladyce Begelman (Mrs. B was the mother of Beth Rudin DeWoody).

There were about thirty dinner guests and the opportunity for introduction came only at the very end of the evening when I happened to be standing behind him and his wife as we waited at the front door of the Begelman house for the valet to bring the cars. Janet (Mrs. Freddie de Cordova) was standing next to Mr. Lazar and seeing me, said to him: “Irving, I want you to meet David Patrick Columbia.”

Without turning his head so much as a half inch to see my face, looking straight ahead toward the street, he extended his right arm behind himself so that I, sight unseen, could shake his hand. It was a remarkable display of what I call the I-Am-And-You’re-Not attitude that permeates the spheres of the arrivistes, and so rude that it was actually funny.

Not surprisingly the next few times I saw him, he didn’t recognize me although I came to know his wife Mary fairly well. She went out and did a lot of the legwork looking for talent for her husband. So it did not come as a surprise one Saturday afternoon when I got a phone call and the voice on the other end of the line said: “Mr. Columbia, this is Irving Lazar. I want to introduce you to Mrs. Barbara Sinatra because I’m going to make a book deal for her and I think perhaps you should write the book.”

Okay. I followed instructions and went the next morning, Sunday, to meet Mrs. S. Nothing came of the matter except that Irving called the next morning to find out what I thought and how I liked her. After reporting, he thanked me and that was that. He couldn’t have been nicer.

Now largely forgotten, although he’s only been dead for twelve years this December, his legacy lives on in the name of the restaurant — Swifty’s, in New York — named after a pug owned by the late Glenn Birnbaum, who owned a restaurant called Mortimers that Irving Lazar frequented (because of its chic clientele). The dog had been a gift to Birnbaum and he named it after the tiny mega-agent because it was small and ugly, just like Irving. But cute too.



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